IM - Innovation Management

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For students enrolled in the 2025-2026 class

A Google Classroom has been created for the course. Please join the class through the Classroom application. Course code: kavelscn

Learning outcomes

KNOWLEDGE AND UNDERSTANDING. The course will allow a comprehension of the fundamental concepts and tools of Marketing and Innovation Management. The students will learn to recognize and to master the best practices and success factors of Marketing and Innovation Management and to apply them in real contexts.

CAPABILITY TO APPLY KNOWLEDGE AND UNDERSTANDING. Through the course students will be able to develop a marketing plan, critically evaluate marketing and technological innovation strategies of firms, classify products based on their environmental impact.

MAKING AUTONOMOUS JUDGEMENTS. After the course, the student will be able to choose, given the main environmental forces, firm and innovation characteristics, the best marketing and technological innovation strategies. In addition, the student will develop the critical analysis capacity of marketing and innovation management.

COMMUNICATION SKILLS. At the end of the course the students will be able to illustrate the concepts of marketing and innovation management using internationally consolidated terminology and models, to organize information and data according to a format and a reporting process comprehensible to professionals.

LEARNING SKILLS. The student will develop the capability to autonomously study and critically understand and evaluate marketing and technological innovation strategies and related tools.

Syllabus

• TDB

Textbook

TBD

Lectures

TBD

Final exam

The exam mode includes an evaluation of the student in three different moments:

1. Written exam - weight: 30/30

The written test contains closed questions about the teaching program delivered in the classroom. The written test allows to evaluate individual knowledge and understanding, capability to apply knowledge and understandings, autonomy of judgment, communication skills and learning skills.

2. Oral examination - weight: ]-∞,+3]/30

The oral exam includes questions about the didactic program delivered in the classroom and allows a more detailed evaluation of the individual preparation. The duration of the oral exam is about 15 minutes. The oral test allows to evaluate individual knowledge and understanding, autonomy of judgment, communication skills and learning skills.

The maximum mark (30 cum laude) is given with a score equal to 30/30 and an excellent oral examination.